PPC advertisers don’t bid to simply display ads, they engage in detailed market research to ensure ads are only shown to the right people (based on their demographics, interests, web searches/sites they visit), in the right locations and at the ideal times.
This is a very powerful model and could be likened to displaying advertisements on billboards, newspapers, and magazines that your target audience frequently uses for FREE and only paying once a user sees the advertisements and then visits your store! Better still, say that customer visits your store, shows interest in a product and leaves. Imagine if you could then show advertisements to that specific customer for that specific item, again for FREE until they come back into your store? Wouldn’t that be great? That’s just what our certified PPC advertisers can set up for you.