Why should I use Facebook Ads?

You will find your audience is on Facebook and Facebook advertising gives you the ability to get specific with your targeted audience. You can set your audience by age, interests, behavior, and location. They can increase your brand awareness and get immediate results. A great way to increase your revenue, leads and sales. Facebook Ads can also be a cheaper way to advertise compared to some other channels but this can change campaign to campaign so always check with us the best way to use your budget. As they are measurable you can always work out your cost per acquisition.

How much money do I need to spend on Facebook Ads?

When it comes to setting up your Facebook Ads campaign, it's always great to set aside some budget for testing in the first few weeks. This will help manage your budget for future campaigns and give you a clear indication on what your spend needs to be to gain the results you want. Sometimes you can spend as little as $1 a day and achieve the goals you want. With other campaigns you will need to extend your budget to $20 per day or more to receive those same results. If your business is new and you want to grow quickly you will want to increase your spend. Generally businesses use 5% - 15% of their revenue for their marketing budget.

Can I control where my ads are shown?

Yes! This is something we can control when setting the Facebook Ad up. ‘Automatic Placement’ can be used by default but this can be changed in the Facebook Ads manager. You can currently choose from 15 different placement options.

Why did my Facebook Ad get rejected?

One of the most common mistakes when Facebook Ads get rejected is you are trying to advertise something that isn’t allowed or is restricted. You may not be following the Facebook community standards, you may have made a mistake with your ad creative or with your landing page you are trying to send people to. When your ad is rejected it will give you the answer for what rule they feel you have violated. You can make a change and appeal it for further approval.

How do I track the website traffic from my Facebook Ad?

We can set up what's called a Facebook Pixel on your website which allows us to track traffic to your site and manage what their journey looks like once they using your site. This also allows us to re-target these people through your Facebook Ads.

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Maximise ROI: Strategic Meta & Instagram Ads

We create campaigns with a specific goal in mind i.e. website and app traffic, grow your audience, increase engagement and sales and can target your ideal audience through niche targeting delivering great results and meeting your business expectations and goals. As Meta Ads evolve, so do we, ensuring your success in this dynamic landscape.

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Three individuals engrossed with smartphones, leaning against the wall. Apex Ad Agency seamlessly connects audiences through modern technology.

Engagement Captured: Someone Using Facebook App - Apex FB Marketing At The Forefront Of Effective Social Media Strategies.

For App Users you can ask a developer to install the Facebook SDK. This can drive more people to take actions inside your app or you can create ads to make them come back and take a specific in-app action.

But we love the ability to be able to use all of this data and create what's called a lookalike audience. This means that Facebook will create an audience most likely to respond to your ads with a group of people that have common interests and traits similar to your original audience. You can use an email list, access your website visitors for the past 180 days or target your social media engagements.

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Your Performance Soars with Our Meta-Endorsed Expertise!

As a Meta endorsed Marketing Partner it’s our responsibility to stay up to date with the latest features and strategies in this powerful marketing platform and to use this platform to skyrocket your performance.

Using data-driven analysis we can help you build campaigns that take leads and transform them into paying, repeat customers.

Facebook can help you connect with your ideal client with their niche targeting. Let's talk through a few ways they can help you target. You can target via Location, Demographics, Interests, Behaviour & Connections.

You can also target people who already know your business via

Contact Lists, where you can connect with customers and clients using your email list or a list from your current CRM system. Facebook will match the data profiles and start targeting your ads to this collection of people based on their details. You can also use these details to re-target this group at a later stage.

You can also target your website visitors. Ever heard of a facebook pixel? You can install this in the backend of your website as a tracker which will track not only the visitors to your site but also what they do on your site. This can be very advantageous when you want to reach out to people that may have left something in their cart in an online store.

A Lady Using Her Phone And Smiling - Apex Ad Agency Optimise Social Ads For Positive Results.

As Facebook Ads are always changing so are we! As a Facebook endorsed Marketing Partner it’s our responsibility to be up to date with the latest trends and strategies in this powerful marketing platform and to use this platform to skyrocket your performance. Using data-driven analysis we can help you build campaigns that take leads and transform them into paying, repeat customers.

FAQs

Why should I use Facebook Ads?

You will find your audience is on Facebook and Facebook advertising gives you the ability to get specific with your targeted audience. You can set your audience by age, interests, behavior, and location. They can increase your brand awareness and get immediate results. A great way to increase your revenue, leads and sales. Facebook Ads can also be a cheaper way to advertise compared to some other channels but this can change campaign to campaign so always check with us the best way to use your budget. As they are measurable you can always work out your cost per acquisition.
How much money do I need to spend on Facebook Ads?

When it comes to setting up your Facebook Ads campaign, it's always great to set aside some budget for testing in the first few weeks. This will help manage your budget for future campaigns and give you a clear indication on what your spend needs to be to gain the results you want. Sometimes you can spend as little as $1 a day and achieve the goals you want. With other campaigns you will need to extend your budget to $20 per day or more to receive those same results. If your business is new and you want to grow quickly you will want to increase your spend. Generally businesses use 5% - 15% of their revenue for their marketing budget.
Can I control where my ads are shown?

Yes! This is something we can control when setting the Facebook Ad up. ‘Automatic Placement’ can be used by default but this can be changed in the Facebook Ads manager. You can currently choose from 15 different placement options.
Why did my Facebook Ad get rejected?

One of the most common mistakes when Facebook Ads get rejected is you are trying to advertise something that isn’t allowed or is restricted. You may not be following the Facebook community standards, you may have made a mistake with your ad creative or with your landing page you are trying to send people to. When your ad is rejected it will give you the answer for what rule they feel you have violated. You can make a change and appeal it for further approval.
How do I track the website traffic from my Facebook Ad?

We can set up what's called a Facebook Pixel on your website which allows us to track traffic to your site and manage what their journey looks like once they using your site. This also allows us to re-target these people through your Facebook Ads.