FAQs

There is no simple or one-size-fits all answer to the question of how much Google Ads will cost your business. This is because it can vary so much depending on what industry your business is in, your quality score, your cost per click and your ad scheduling. This all needs to be taken into consideration when creating a Google Ads campaign because the businesses with the most amount of money don’t always win the bid. Google can take all of this into consideration and offer the bid to a smaller campaign spend if their quality score is better which is based on a combination of ad relevance, landing page relevance, auction-time quality, the device, location, context of users' searches, alternative bidding methods and alternative ad formats.

Google is said to have the best click fraud detection software built into the Google Ads platform and will void or refund any detected click abuse of competitors or anyone for that matter.

There are three basic types of Google Ads: Search Network Campaigns, Display Network Campaigns or Video Campaigns. Search network campaigns show on Google Search results pages, usually in text form when someone searches for a service or product similar to yours. A Display Network Campaign appears on apps or websites that your customers visit and they usually appear in image form. Video Campaigns show right before or during YouTube content usually 6 or 15 seconds long.

You will find your audience is on Facebook and Facebook advertising gives you the ability to get specific with your targeted audience. You can set your audience by age, interests, behavior, and location. They can increase your brand awareness and get immediate results. A great way to increase your revenue, leads and sales. Facebook Ads can also be a cheaper way to advertise compared to some other channels but this can change campaign to campaign so always check with us the best way to use your budget. As they are measurable you can always work out your cost per acquisition.

When it comes to setting up your Facebook Ads campaign, it's always great to set aside some budget for testing in the first few weeks. This will help manage your budget for future campaigns and give you a clear indication on what your spend needs to be to gain the results you want. Sometimes you can spend as little as $1 a day and achieve the goals you want. With other campaigns you will need to extend your budget to $20 per day or more to receive those same results. If your business is new and you want to grow quickly you will want to increase your spend. Generally businesses use 5% - 15% of their revenue for their marketing budget.

Yes! This is something we can control when setting the Facebook Ad up. ‘Automatic Placement’ can be used by default but this can be changed in the Facebook Ads manager. You can currently choose from 15 different placement options.

One of the most common mistakes when Facebook Ads get rejected is you are trying to advertise something that isn’t allowed or is restricted. You may not be following the Facebook community standards, you may have made a mistake with your ad creative or with your landing page you are trying to send people to. When your ad is rejected it will give you the answer for what rule they feel you have violated. You can make a change and appeal it for further approval.

We can set up what's called a Facebook Pixel on your website which allows us to track traffic to your site and manage what their journey looks like once they using your site. This also allows us to re-target these people through your Facebook Ads.

Search engine optimisation is the process of increasing the quantity and the quality of your website traffic through unpaid search engine results.

In most cases yes. There are many variables that can impact your site's ability to rank on the first page of Google and during our initial SEO consultation, we will review your site's current standing and let you know how confident we are of achieving page one rankings. 

SEO is a long strategy. Results do not come overnight. We, therefore, work on SEO campaigns for a minimum of 6 months. 

This varies depending on the level of competition, but typically we see improvements in rankings within 12 weeks.

That totally depends on your requirements and what your brand goals are. Facebook has over 3 billion users so you will find your audience on there and when it comes to being able to target them via Facebook Ads you can have a huge return on investment for your spend whilst getting really niche with your targeting via age, location, interests and and behaviour. Instagram is a platform that is more visual focused around imagery but is fast becoming one of the largest platforms and will be right up there with Facebook in years to come. If you want to reach 10-30 year olds then Tik Tok is the place to be but bring your creative juices to this platform. You tube allows you to access your target audience whilst placing ads on really popular videos that are relevant to them and can be a great way to connect whilst they are watching something else. We can talk you through what platform is best for you based on your business goals as we work with all of these platforms and more daily.

Depending on your goals we can tailor a package to best suit your needs and budget. We would advise 3-7 posts per week to grow your community, keep your following engaged and direct traffic to your website or lists.

We sure do! We believe that this is an important part of your social media strategy and can assist in growing your community and keeping them highly engaged.

We can! We have a graphic designer on our team and we also have access to an incredible portfolio of local and interstate creatives who do this daily. Ask us about our content creation packages.

Apex Ads Agency can assist you with blog, ad and website copy, email marketing, graphic design, social media copy, product, branding shoots and video.