4 Social Media Tips to Boost your Presence Online

All the tips unlocked for social media success below!

Before we dive into some tips to help boost your social media presence, I just want to make a point that communication is key when you are trying to captivate new and existing audiences.

It is important to communicate with your audience in a way that is simple and easy to understand. The aim is to avoid creating confusion in the mind of your audience. Confusion can stop people from engaging with your content, as it takes more effort for them to interpret what you are trying to communicate.

Why would someone spend their time and energy trying to figure out your message, when they can find a more refined social media account that is clear and concise in their communication?

One of the best skills to refine or perfect as a brand is your ability to communicate. This skill alone can help to improve your customer service, communicate to prospects, and help you engage your existing customers more, while laying the groundwork to reach new audiences. Good communication can create great relationships with potential customers, turning them into diehard loyal customers.

With all of that being said, let's get into 4 social media tips to help boost your presence.

Tip #1 - Make a content plan that is relevant to your audience.

Remember that your particular audience is unique. They will have specific wants and needs, and it is crucial for you to know and understand what these are before you can create content that is going to generate engagement and boost your presence.

It is important to research and familiarise yourself with information such as their age, gender, needs, behaviours, and pain points. Once you understand what it is that interests them, you can start creating content that is super relevant. In case you didn’t already know, the more relevant the content is to your audience, the higher the chances are of you receiving engagement, which in turn will boost your overall presence on social media. Knowing your audience is crucial when it comes to boosting your presence. Check your insights, browse through your followers accounts, take note of who they are following, and do your best to understand them as much as possible.

tip one of 4 tips to boost your social media presence

Tip #2 - Actively engage with your audience

In today's day and age, it's not enough to just post your content and walk away. Social media is about connection and engagement, if you're wanting to boost your presence, then you need to be able to gain the trust of your audience. Gaining the trust of your audience comes from nurturing and building relationships on social media platforms.

Content is super important, but you need to be doing more than just posting and then putting your phone down. There are many ways to engage with your audience. It is a good idea to stay in the loop with new features as they become available. This will ensure that you are optimising all engagement tools that are available to you.

Liking and commenting on a post is a great way to engage with your audience. When you comment, it is as if you have started a conversation. Keep that in mind, and keep your phone near you so that you can respond to any replies that people send you. The Instagram algorithm loves engagement, and favours activities such as replying to messages promptly.

Starting and participating in conversations is a winner when it comes to boosting your presence. Your audience will get to know you on a more personal level, that in turn will foster good relationships. Engaging on platforms 10-15 minutes before and after you post is a good way to get more engagement. Reply to people that have commented on your content, view and comment on their stories, and like content that is in line with the topic of your post.

Tip #3 - Try not to promote your products all the time

Rather than bombarding your audience with products and promotions, it’s best to work on engagement and communication. If people feel like they are always being sold to, then there is a chance that they will stop engaging.

The goal on social media is to provide information and content that helps your audience solve a certain problem that they may have. You become valuable when you can solve problems for people. The majority of your content should be focused around this, with about 20% focused on promotional communication.

Tip #4 - Maintain a consistent voice

This is probably one of the most important facts to keep in mind when creating your content to post. You must have a solid idea of the tone of voice that appeals to your audience. If you begin to post in language that your audience is not used to, then you may see a dip in your engagement. Finding the sweet spot with your tone of voice in your post is a fine balancing act. Take note of what captions are getting the most engagement, this will show you what tone of voice your audience is responding to. Be consistent with delivering your message in the same tone of voice with each post, and watch your engagement increase.

We have highlighted 4 key ways to boost your presence on social media, but keep in mind that there are definitely more than 4! Your social strategy, and what you are trying to achieve will determine your goals. Always keep your goals in mind, people are looking for consistency in their social media relationship, those that meet this requirement will most definitely boost their presence. Keep researching, exploring, learning, and take your engagement to the next level.

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