Have you been considering whether or not you should be using facebook ads? If you are looking to increase engagement, establish long lasting relationships with your audience, and gain more sales, then read on. 

As a facebook endorsed marketing partner, we thought it would be a good idea to highlight 5 reasons why you should be using facebook ads. 

#1 - Customer Loyalty 

A well thought out facebook page will help your customers feel like they are part of a community. When people feel like they are part of a community, you will most likely begin to see a higher retention rate. In general, people are looking for real connections with businesses and brands. 

When a connection feels more real, it encourages better relationships between the customers and the businesses. Direct interaction with customers is an important step towards building your overall brand image and encouraging customer loyalty. 

Facebook ads give businesses opportunities to engage with their customers at a greater level so that better relationships can be established. 

#2 - Robust Analytics

Say goodbye to trying to guess what is working and what isn’t when it comes to your ads. Facebook gives you so many options when it comes to tracking and measuring your progress. Access metrics about which posts are performing the best, your reach, and post engagement. Get insights on sales, conversions, and clicks. 

Facebook feels limitless with the reports and analytics explaining the performance of your ads. You will be able to find all your conversion rates and other social metrics laid out for you in Ads Manager. 

You no longer have to spend time trying to determine these, all you have to do is read through it all and decide the best strategy for you to move forward based on these analytics. No more guessing and investing time and money into ads that aren’t working. 

We have been in this industry for a while now, and we believe you won’t find powerful analytics like this elsewhere. If you can’t measure something, then you won’t really know where to make improvements.

#3 - Micro-Targeting 

Facebook ads excel compared to other advertising platforms when it comes to targeting. For example, you are able to target based on behaviors, demographics, interests, connections, locations, and even languages. These are only a few options, the full potential of facebook ad targeting is impressive. 

It is easily the best platform that we have used to dig deep and make the targeting super accurate. Another great feature is the ability to target your competitors’ audience. You can layer and combine to eliminate any users who aren’t in your target market. 

It is important to focus on audience quality over quantity. Conversions are what we are all looking for, therefore you should be looking for the people who will most likely buy your product, and not just random visitors.

#4 - Easy to Scale 

It’s amazing how much you can increase your reach with facebook ads. Ads allow you to reach more people than you were ever likely to reach organically in that same amount of time. 

This means that it becomes easier to scale your marketing strategies. Eventually you will find an ad that converts well, you can then increase the budget on this ad until it no longer performs in the way that you want it to. 

Another great feature on facebook ads is that you are able to create duplicate ads and target other segments of that same audience. It’s amazing what a little bit of an ad spend can do when you use it correctly. 

#5 - Most people are on Social Media 

As an individual, you may have your own particular views on social media. As a business owner, you may need to put some of those ideas aside. Businesses can not ignore facebook. People spend around 2.5hrs on social media each day, and facebook seems to be a favourite go-to. 

If you don’t already have a business facebook page, then it may be time to follow the crowd. Set a facebook business page up and start running ads to get more people checking your page out. Your current customers are probably already on there, and your future customers are waiting to discover your brand. 

If done correctly, facebook ads will take your business to new heights. Like anything worth knowing, there is a bit of a learning curve and ads manager may not seem very user friendly to start with. 

If your business schedule doesn’t allow for the amount of time necessary to invest in learning these skills, but you still want to access the huge potential of running facebook ads, then feel free to contact us for a chat about how we can help you.