Everything you need to know about the Pinterest Shopify App

We walk you through Pinterest, Shopify and their new app.

If you run ads for yourself or for clients, then it is probably safe to assume that you are advertising on Facebook, Instagram, or both. Facebook and Instagram have been the go to options for ecommerce businesses looking to get their products in front of a much larger audience. The ability to micro target audiences on these social media platforms is what helps to get your ad in front of the right people.

It’s getting more important nowadays for digital marketers to start looking into new advertising methods and new social media platforms. Both Facebook and Instagram are becoming more saturated and getting a lot more expensive. Of course there are ways to keep the cost of an ad down, you could come up with a well thought out bidding strategy, refresh your creative, use bid caps, or target overlapping audiences, but at the end of the day you can only do so much.

With Facebook ads being an auction-based advertising platform, it is only natural to see an upward trend in the ad price as demand for the advertising space increases over time. Advertising costs on both of these popular platforms are becoming more expensive.

What if there was another way? What if there was another platform that could drive ecommerce businesses and deliver similar results with less cost?

Here at Apex ad agency, we are constantly researching new creative ways to get our clients products and services in front of the right audience. While everyone has been doing their best to get their ads on either the Facebook or Instagram newsfeed, we have been looking into the exciting world and opportunities of Pinterest.

What you need to know about Pinterest.

Pinterest is a visual search engine. People use this platform to make mood boards, find inspiration for their lives, and shop for all types of products! 400 million people have saved more than 240 billion Pins across a broad range of interests. As an ecommerce business, you can create pins that link back to your website to share your products and ideas with the audience on Pinterest. More than half of all the user base of Pinterest login specifically to find products, and over 50% of Pinterest users say that they buy something after seeing a promoted pin a.k.a Pinterest ad. Believe it or not, but Pinterest is about four times more effective at generating sales than other social media platforms.

But wait, isn’t it a bit of a process to link Pinterest to Shopify?

In the not so distant past, linking Pinterest and Shopify was a job you would typically leave to someone who had a pretty good understanding of coding. It was complex and required you to add tags to the code of your website. Manually coding tags was a difficult and tedious process for those without too much development or coding experience. This is why it has been difficult for marketers without coding experience to break into the Pinterest market.

Stay with us now because this is where it gets interesting….

In 2020 Pinterest and Shopify created a partnership and released the Pinterest Shopify App. The app automatically creates a connection between the individual store and Pinterest. This hassle and stress free process is now seamless for businesses, and requires no code or development resources.

Simply install the Pinterest Shopify app, upload your product catalog, and publish Pins for the items that you are wanting to sell. That’s it! That’s how easy it is to link Pinterest and Shopify and start selling your already existing products on a platform with over 400 million active monthly users. Tracking the performance of your ad is also easy thanks to Pinterest Tags, and daily updates helping to keep your Pins up to date.

By just taking these steps mentioned above, you will help to increase your organic reach as people on Pinterest start to discover, save, and buy products from your website without you having to spend anything on advertising. The real magic happens with the promoted Pins. Promoted Pins allow you to reach even more people with strategies and campaigns that build awareness and get conversions.

If you are looking for higher conversion rates in 2021, then you need to be looking into the untapped Pinterest market as a viable option for advertising your products. Pinterest currently has a lot less competition in the advertising arena in comparison to the Social Media giants that are currently dominating the market. The Pinterest Shopify App now makes this integration effortless.The fact that Shopify is in partnership with Pinterest goes to show that they believe in the potential of Pinterest as a reputable platform to convert sales.

If you are looking for more info on the Pinterest Shopify App and how it can help boost your online sales, then feel free to contact one of our Apex team members today. Thanks for taking the time to read this blog, we hope that it has helped you understand a little bit more about the Pinterest Shopify App. We look forward to sharing more industry insights again with you soon, stay tuned to our social media to keep up with the latest in Digital Marketing.

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